HURRY! OFFER EXPIRES AT MIDNIGHT!
When you’re in business growth mode, two ideas constantly rent space in your head:
1: I need to get this done yesterday.
2: I need to spend as little money as possible.
This thought process actually undermines the decision process we desperately need to follow when building a business.
In an ideal world, we would make all of our business decisions, carefully, slowly, and thoughtfully. We wouldn’t be driven by artificial deadlines or lowest price. We wouldn’t rush to quickly check important decisions off our list. We wouldn’t be attracted, like a moth to a flame, to offers that seem too good to be true. But entrepreneurs invariably are attracted to the light.
One of my long-time clients who is excited to write her first book forwarded me a soon-to-expire offer to get a deep discount on book publishing. I actually found the promotion to be predatory.
Another long-time client received this email (word for word):
“I’m going to keep this brief and to the point. We are offering a few entrepreneurs the privilege to work directly one-on-one with ______. This program is not cheap, but the investment will be returned back 10X to 100X. I could go on and on…Now, the constraint is ______’s time. We are only able to accommodate a few students here as _______’s time is very limited.”
Both clients wanted to know if I thought they should move forward. My advice was this:
1: DO NOT COMMIT. Make no major decisions (or really any decisions) from a place of FOMO – Fear of Missing Out. All decisions ideally should come from a place of confidence, not fear.
2: Every business decision needs to be strategic and thoughtful, rather than reactive. In both cases, these are big decisions that require analysis of several factors.
When we give into FOMO, we are prioritizing an activity over a strategy.
3: Every major business decision requires comparative analysis. Rarely will the perfect offer just magically present itself out of nowhere.
4: Avoid slipping into a reactive mindset so that you can maintain control of your outcomes. All business decisions should be aligned to specific strategic goals.
If you’re teetering on some major business decisions, do not let FOMO get the best of you.
Remove the emotion. Remove the fear. It is highly likely the offer – and the expert – will still be there in 3 months when you will be ready to make an informed decision. You’ll have to live with your decision long after the offer expires.
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About Successful Culture
We work with business owners, CEOs, and leadership teams that want to achieve their greatest personal & organizational potential. Through coaching, strategic consulting, retreat facilitation, and workshops, we equip leaders & emerging leaders with the mindset, tools, strategies, and processes they need to excel.
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Learn about the 12 Habits of Horrible Leaders, and How to Break Them.
Wishing you joy and success on your journey!
CEO, Successful Culture
“Taking Leaders from Triage to Transformation.”